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교수진

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최인혁(崔仁赫) 메일 홈페이지 영문홈페이지
  • Columbia / 경영학박사
  • 마케팅
  • 310관 1231호 내선) 820-5551
교수진 소개, 약력

상세전공

마케팅

전공분야

마케팅

학력

B.A., Political Science , University of California, Berkeley,
M.S., Industrial Engineering, University of Utah
M.Phil., Business (Marketing), Columbia University
Ph.D., Business (Marketing), Columbia University

경력/활동

Instructor in Business Statistics, Krannert Management School, Purdue University, West
Lafayette, Indiana, USA.

Member of Technical Staff (MTS), Consumer Laboratory, Service Concept and Business
Analysis, AT&T Bell Laboratories, Murray Hill, New Jersey, USA.

Professor of Marketing, School of Business and Economics, California State University,
Los Angeles, California, USA.

Visiting Professor, Global Information and Telecommunication Institute, Waseda
University, Tokyo, Japan.

Affiliated with Korea Chamber of Commerce, Korea National Tourism Organization, Korea
Management Association, Korea Industrial Design Promotions Ministry of Commerce,
Industry and Energy, etc.

Advisor to Market Management Support Center in Small and Medium Business Administration, etc.

Teaching and/or Project Experiences with Sanwa Bank, Samsung, Electronic Corp., Hyundai
Motor Corp., Daewoo Electronics, SK Telecom, LG Electronics, Cheiljedang (CJ), Korea
Gas Corporation, Korea Telecom, Shinsegi Telecommunication Inc., Hanaro
Telecommunication Inc., S-Oil, AT&T, Mirae Financial Group, Korea Industrial Design
Promotion, Korea Management Association, Ministry of Commerce, Industry and Energy,
Ministry of Culture and Tourism, etc.
교수진 연구, 저서

논문

Papers (Recent 7 Years)

Choi, In H. and Hwa D. Kim (1999), “Study on the Optimal Pricing of New Product,” Management Review, 26 (August), 59-71.

Choi, In H. and Bong Y. Chung (2000), “A Study on the Relationship between Consumer Characteristics and Design Evaluation,” Management Review, 26 (February), 147-178.

Choi, In H. and Hwa D. Kim (2000), “Elements of Corporate Identity in a Competitive Value Perspective,” Korea Management Review, 29 (August), 429-450.

Choi, In H. (2000), “Integrating Design for Corporate Competitive Advantage,” Management Review, 26 (August), 139-156.

Choi, In H. and J. Y. Park (2000), “ ‘At-Your-Service’ Management of KHMC (Korean Highway Management Corporation) from the Very Basics,” Korea Marketing Journal, Vol. 2, No. 3, 90-103.

Choi, In H. and T. H. Ahn (2000), “Introduction of TTL by SK Telecom,” Management Review, 27 (February), 113-128.

Park, J. Y., In H. Choi and K. S. Jang (2001), “The Influence of Self-Congruity between Brand Personality and Self-Image on Attitude toward Brand,” Korea Marketing Journal, Vol. 3, No. 2, 92-114.

Choi, In Hyok and E. J. Hong (2001), “Effects of Corporate Image on Product Design Evaluations,” Management Review, 28 (August), 93-114.

Choi, In Hyok, J. Y. Park and Eun J. Kim (2001), “Effects of Design Prototypicality on the Evaluation of Product Design, Consumer Studies, Vol. 12, No. 3, 147-169.

Choi, In H., J. Y. Park and C. S. Lee (2002), “Dependence on Brand by Product Type in Online Environment,” Distribution Studies, Vol. 16, No. 2, 109-133.

Choi, In H. (2002), “Retailer Ordering and Dynamic Pricing for Differentiated Brands, Management Review, 29 (August), 81-95.

Choi, In H. and Hyun J. Hong (2003), “Study on the Effects of Innovative Attributes on the Evaluation of Product Design,” Management Review , 29 (February), 203-35.

Choi, In H. and Y. L. Lee (2004), “Case Study on the ‘Clicks and Mortar’ Strategies of the Three Major Department Stores in Korea,” Distribution Research, Vol. 9, No. 1, 1-24.

Choi, In H., C. S. Lee, S. Yu (2004), “Study on the Differences in terms of Online Consumers’ Brand Reliance by Product Typology and Product Familiarity,” Korea Journal of Consumer and Advertising Psychology, Vol. 5, No. 2, 87-115.

Choi, In H., J. Y. Park and K. S. Kim (2005), “Influence of Product Types and Consumer Involvement on Consistent and Inconsistent Brand Extensions,” Journal of Korean Academy of Marketing Science, Vol. 15, No. 3, 67-92.

Choi, In H. and D. W. Oh (2005), “A Relationship Analysis among Local Environment Level and Industrial Classification, Location Style, Production System, and Business Scale,” The Korean Small Business Review, Vol. 27, No. 4, 225-256.

Choi, In H. Choi, Miae Jang and Ju-Young Park (2007), "Factors Influencing Brand Switching Behaviors in Mobile Telecommunication Industry," Journal of Marketing Management Research, Vol. 12, No. 1, 35-53.

저서

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기타

Selected Conference Proceedings

Radharamanan, R. and In H. Choi (1986), “Branch and Bound Algorithm for the Traveling Salesman and the Transportation Routing Problem,” 8th Annual Conference on Computers and Industrial Engineering, Orlando, Florida, USA.

Choi, In H. and R. Radharamanan (1989), “Optimal Search and Brand Choice,” Mathematical Modeling Conference, Chicago, Illinois, USA.

Choi, In H. (1990) “Stochastic Consumer Choice as the Outcome of Stochastic Preference and Indifference: A Double Threshold Model, Marketing Science Conference, University of Illinois, Urbana-Champaign, Illinois, USA.

Choi, In H. and R. Radharamanan (1989), “External Search Effort and Brand Choice Behavior of Consumers in Purchase of a Durable Product: An Integrative Approach,” First International Conference on Concurrent Engineering: Research and Applications, Pittsburgh, Pennsylvania, USA.

Choi, In H. (1998), “Stochastic Choice Models Based on Stochastic Preference and Indifference, Fall Conference of Korea Marketing Association, Seoul, Korea.

Choi, In H. and Hwa D. Kim (1999), “Study on the Relationship between Corporate Identity and Brand Extension,” Fall Conference of Korean Society of Consumer Studies, Seoul, Korea.

Choi, In H. and C. S. Lee (2002), “Dependence on Brand by Online Consumers according to the Product Type,” presented at the GITI in Waseda University, Tokyo, Japan.

Choi, In H. and Y. L. Lee (2003), “A Case Study on the Online/Offline Integration Strategy for the Three Department Stores in Korea,” Spring Conference of Korea Distribution Association, Seoul, Korea.

Choi, In H. and Dong. W. Oh (2003), “Establishment of General Distribution Center for Restructuring the Character-Goods Channel,” Fall Conference of Korea Distribution Association, Kwangju, Korea.

Choi, In H. (2006), "Impact of Traditional Market on Local Economy," Invited Lecture in Conference on Traditional Market Hosted by Market Management Support Center, Seoul, Korea